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About Us

Financial Focus was formed in early 2008 by  Alison Sparg. The business aims to address the pressing need for financial education in South Africa, both from a business and personal perspective.

Financial Focus offers the following core services:

  • Training of workshops and courses
  • Financial coaching
  • Outsourced facilitation

Workshops are run for corporate clients, entrepreneurs and private individuals.


Financial Focus is based in Cape Town and operates on a national basis.

Training Philosophy

The philosophy behind all Financial Focus training is that our attitudes and beliefs are equally important as the skills that we learn. In fact, without addressing our attitudes and beliefs it is very unlikely that any new skills that you have learnt will be applied. The training material therefore focuses not only on practicall skills, but also on shifting our negative attitudes towards and perceptions of finances and money.

All workshops are interactive, with opportunities to put the skills learnt into practice. Due to the small classroom size, delegates are able to receive individual attention. Copies of all training material is provided on all workshops.


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Dr. Radut Consulting